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A lifelong mission,
run as campaigns

Sustainable living and environmentally responsible celebration, taught school by school and street by street.

The mission

From awareness to habit

Environmental conservation has been one of Dr. Ashwin Nithish’s lifelong missions. Through initiatives such as the Green Festival and Green Ganesha campaigns, he promotes sustainable living and environmentally responsible celebrations.

He has also conducted climate change awareness programmes in 58 government schools, educating thousands of students on biodiversity conservation, waste management, water conservation, plastic pollution and the importance of protecting natural resources.

Campaign or plantation photograph

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Panchabootha · the five elements

Five elements, five curricula

The school programme is organised around the five elements — the same framework that gives the Panchabootha Award its name, and a way of teaching conservation that a Tamil classroom already recognises.

Earth · Mannu

Biodiversity conservation

School programmes on native species, habitat and why local biodiversity is worth protecting.

Water · Neer

Water conservation

Practical sessions on usage, harvesting and the water habits a household can change this week.

Fire · Thee

Climate change awareness

Climate education delivered across 58 government schools, translating global data into local consequence.

Air · Kaatru

Waste and plastic pollution

Waste management and plastic reduction, taught where the waste is actually generated.

Ether · Aakayam

Protecting natural resources

The wider case for sustainable living — consumption, celebration and community responsibility.

Campaigns

Two flagship initiatives

Campaign 01

Green Festival

A public campaign for sustainable living, encouraging communities to adopt environmentally conscious practices in everyday life and in how they celebrate together.

Campaign 02

Green Ganesha

An environmentally responsible approach to festival celebration — protecting water bodies and reducing the material burden a festival leaves behind.

58Government schools
5Conservation themes taught
2Flagship campaigns
24hrAwareness speech
School programme photograph

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Run a green programme at your school or campus

Climate awareness sessions and campaign support for institutions, government departments and community groups.